Ian Howie
Ian Howie started working in SEO and PPC in 1995, turning professional in 2002 and specializing in PPC since 2003. Ian co-founded London PPC agency 1upSearch in 2006 and he manages Wordtracker’s PPC Training Workshops and PPC campaigns. Ian has been Google’s guest in Mountain View, San Francisco and Dublin and Microsoft’s in the UK and Dublin. Follow Ian Howie's PPC on Twitter.
Articles by Ian Howie
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Are You Using The Trinity Of PPC Success To Maximise Your Google Adwords ROI? by Ian Howie, 18 November 2008
Optimize your Google AdWords campaigns to maximise your Return On Investment (ROI) by using the same keywords within the Trinity of PPC Success: (1) Keyword Bid, (2) Ad Copy and (3) Landing Pages.
Read: Are You Using The Trinity Of PPC Success To Maximise Your Google Adwords ROI?
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They Said Douglas Twiddy Was Crazy When He Launched His Holiday Company, But When Online Bookings Increased By 50% with Pay Per Click Advertising… by Ian Howie, 3 November 2008
Ian Howie is Wordtracker’s own Pay Per Click (PPC) expert who manages our PPC training and our PPC campaigns. Here he gives us a Checklist For PPC Success that you can use to make your PPC campaigns as profitable as the Twiddys.
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Increase Your PPC Profits With Negative Keywords by Ian Howie, 17 October 2008
Use 'negative keywords' and your PPC profits can increase dramatically. This valuable technique tells Google which phrases your ad should not be displayed for. For example, if you're selling brand new 'apple laptops', you don't want your ad to appear when someone searches for 'refurbished apple laptops', so 'refurbished' should be a negative keyword for your campaign.