Neil Davidson
Neil Davidson is a marketing communications consultant and writer with fifteen years experience in advertising and direct marketing at a senior level, in client and agency organisations, managing several major agencies and his own companies. He now works with several partners in the areas of advertising, direct marketing, digital marketing, narrative marketing and writing. He also teaches creative writing from time-to-time. Read his blog at Silver Darlings
Articles by Neil Davidson
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Learn About Your Customers And Drive Creative Marketing With Keyword Creativity by Neil Davidson, 17 November 2008
David Ogilvy was one of the advertising greats. Ogilvy believed that part of the process of developing great creative ideas was immersion in information about a product and its consumers. He even described himself as ‘helpless without research material.’
Read: Keyword Creativity, Market Research & Creative Marketing
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It's Time For Account Planning To Wake Up To The Power Of Keywords by Neil Davidson, 6 August 2008
Keyword data could and should be one of the most important sources for account planners, argues Neil Davidson.
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Integrated Marketing Must Change For The Digital World by Neil Davidson, 6 August 2008
Google is now the ultimate brand for young people because it gives them the tools they need to make choices. Read how digital search will change the way brands advertise forever.
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Park Seeds: Sowing The Seeds Of Success On The Internet by Neil Davidson, 31 August 2007
Park Seed is a multi-million dollar gardening business that had built its incredible success on print-based catalogs. So starting business on the internet seemed like a leap into the unknown. But there was a link between these different worlds...
Read Case Study: Park Seeds Sowing The Seeds Of Success On The Internet
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TrustyGuides.com Uses Wordtracker As A Market Research Department by Neil Davidson, 31 August 2007
In 2004, Christopher Cummings had a big idea for a new website. Then he realized that success depended on much more than a big idea. And it was something very new to him, the intelligent use of keyword research data.
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MumsTheWord.com - Keyword Strategy Inspires Niche Business by Neil Davidson, 22 July 2007
Finding a niche business is often the key to online success. Andrew Smith thought that most of the competitors for his new online baby store seemed to ignore the needs of mothers. In this case study Smith focuses his keyword strategy on the needs of mums, not just babies.
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Leading Las Vegas - How Keyword Insight Drives A Serial Entrepreneur by Neil Davidson, 4 April 2007
Keyword research insight is now being used by many entrepreneurs. Clarke Walton, the owner of several Internet-based businesses in Las Vegas, is one of these trailblazers, using it to help him in different ways every day.
Read Leading Las Vegas - How Keyword Insight Drives A Serial Entrepreneur
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High Quality Writing And Keyword Research Create The Definitive Caribbean by Neil Davidson, 29 January 2007
James Henderson, an award-winning writer and an expert on the Caribbean is also the author of the Cadogan Guide to the Caribbean and The Bahamas, now in its sixth edition. He was in the perfect position to create a content rich site.
Read High Quality Writing And Keyword Research Create The Definitive Caribbean
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Adopt a Healthy Position by Neil Davidson, 24 November 2006
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From: Neil Davidson, Freelance Writer
To: Susan Webster, Virginia Veg