Page optimization

Controlling your content means controlling the way that it's shown in the search results, so that you can get the best click through rate possible. So make sure you know how to use the tools Google uses for this.

Two of the most important on-page elements for SEO are titles and descriptions. However, they have a different value in terms of how the Google algorithm ranks your page.

There’s been a lot of talk lately as to whether special characters and emojis have an impact on rankings when you include them within your description. The general consensus has long been yes, they do. However...

Getting an emoji in your page’s meta tags can be surprisingly difficult until you know how. Read on for our guide to getting them to show in your pages search results.

We show you how to optimize your web page for SEO. With our guide you can rank better and get more organic traffic. Read on to find out exactly how.

Learn the golden rules to making sure your home page doesn't suck!