As a brand, one of your most important tasks is to connect with your audience. Your tone of voice is key to this. It should be appropriate to your target audience and encapsulate your brand values.
Brafton's infographic gives four examples of successful brand voices:
- Empowering and uplifting,
- Friendly yet informative,
- Professional and ambitious, and finally
- Something a bit wacky.
Souce: Brafton
