It's important to get the right format for your content, as this is key to delivering content that resonates with your audience. But, with a myriad of different content types, it can be difficult to choose.
Whether you're creating content to be shared, to make an emotional connection or to present complex data, the right format is crucial for success.
Using information about the way our brains process data, iMPACT's inforgraphic covers the various formats and when to use each one.
Source: iMPACT