How To Fix a Toilet And Other Things We Couldn't Do Without Search
It's widely known that people remember information from images better then text - the picture superiority effect.
Google, in collaboration with data journalist Xaquín G.V., produced an interactive visual essay to illustrate their top "How to..." searches worldwide.
The result is a stylish and imaginative report, which also contains useful search data. The visual representation here is key - from worldwide searches on fixtures and appliances
to simple cooking tips like how to boil an egg
and viral ‘pop’ searches.
If you ever had doubts about the value of presenting information visually and imaginatively, this should make you think again.
For the full version go to http://how-to-fix-a-toilet.com/
